Toyota is really putting on the full press ad campaign. (As expected). I think that it is a wonderful way to get attention. Remember the old adage no press is bad, it's all good. As an analogy, think of the movie stars, sports stars, etc. that have had their mug shots released after being arrested. Did that hurt their careers not likely. They "did the right thing, yada yada yada. I'm just waiting for the president of the company to come out with his fireside chat 30 second sound bite.
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